I looked at hair-care discovery and where personalisation starts to feel like work. People want expert guidance, but a long diagnosis creates question fatigue before they reach a useful answer.
HANA MACDONALD / MELBOURNESELECTED WORK / 2026
A little strategy.
A lot of story.
Brand strategy, digital experiences and content for beauty and lifestyle brands.
THE PORTFOLIO / 01–03
Selected work.
Three projects across beauty marketing, product discovery and brand strategy. Start anywhere.
01 / PRODUCT MANAGEMENT
OmniDerm
I audited digital visibility and proposed a growth plan for a professional skincare distributor.
View the strategy
02 / INDEPENDENT UX CONCEPT
MECCA Hair Quiz
I designed a mobile quiz to help shoppers choose a haircare routine with more confidence.
Try the prototype
03 / INDEPENDENT BRAND CONCEPT
REN Revival
I developed a positioning, content and packaging proposal for a heritage skincare brand.
Explore the concept
01 / DISCOVERMECCA HAIR QUIZ · INDEPENDENT CONCEPT
- The brief
- Help beauty shoppers navigate a crowded haircare category.
- My role
- Competitor research, UX design and art direction.
- What I made
- A mobile-first hair quiz and a recipe-book visual concept.
- Prototype
- Try the quiz from hair type through to an illustrative routine.
THE QUESTION
A beauty aisle.
A beauty aisle.
Made personal.
So many products. Where do you start?
Read the research & UX rationale ↓A mobile-first hair quiz concept that makes discovery feel guided, visual and personal. Short questions. A clear path. A little beauty-world personality.
A short guided flow takes the shopper from hair type to their main concern, one decision at a time.
UX concept and art direction. An independent portfolio exploration, unaffiliated with MECCA. Routines shown here are illustrative, with no live product matching.
GO ON. TRY IT. ↘
MECCAHAIR RECIPE
A LITTLE EXPERTISE. A LOT MORE YOU.
01 / 05
THE RESEARCH & STRATEGY / FOLIO PAGES 4–7
From choice overload
From choice overload
to guided discovery.
I connected the research, brand experience and commercial opportunity behind a more personal hair-care journey, then translated that thinking into an interactive flow.
I reviewed Kérastase, Bumble and bumble, DevaCurl and HairCode: expertise, in-store connection, audience specificity and science-led simplicity. Those references shaped the flow, not just its look.
The six-step hair recipe moves from hair type and concern to a routine. Every screen has a job: reduce uncertainty, make the next choice easy, and make the recommendation feel earned rather than random.
Make the answer feel worth discovering.
The recipe-book world turns functional product discovery into a visual ritual. It is the art-direction response to the research: personal, sensory, premium and still easy to move through.
See the six-step journey ↓
01 / THE BRIEF
Balance beauty-world luxury with a fast, clear journey.
Create a digital tool that simplifies hair-product discovery while reflecting MECCA’s playful, premium brand voice. My challenge was to bring personalisation, inclusivity and expertise into the visual design and interaction flow, without adding friction.
MY ROLE IN THE CONCEPT
- UX/UI design
- Visual art direction
- Interactive flow concept
High-end visuals, functional clarity and a quick user flow, working together.
02 / RESEARCH INSIGHTS
01
02
03
Personalisation has a friction limit.
People want a relevant recommendation, but too many questions create fatigue. The design response is a focused sequence with one clear decision on each screen.
Visual language carries trust.
My research identified visuals and tone as important trust signals for beauty shoppers. Hair-type imagery, an inviting voice and a recognisable beauty aesthetic guide the experience.
Luxury should feel effortless.
I approached digital luxury through minimal friction and confidence in the result. A clear progression and a useful routine are as important as the visual styling.
03 / THE COMPETITIVE LANDSCAPE
Four approaches to personalised hair discovery.
| Competitive reference | Approach identified | Relevance to this concept |
|---|---|---|
| Kérastase | Expert-led hair diagnosis, brought online. | Translate specialist expertise into an accessible digital journey. |
| Bumble and bumble | Digital discovery connected to the in-store experience. | Connect online exploration with a broader beauty-advice experience. |
| DevaCurl | Curl-specific guidance for a clearly defined audience. | Make the experience relevant to different hair types and concerns. |
| HairCode | Science-led recommendations in a simple quiz format. | Keep the route to a recommendation easy to understand. |
Competitor observations reproduced from the independent concept in the original folio.
04 / THE UX FLOW
Six moments, each with a specific job.
-
Discover
Introduce the hair-recipe idea and explain what the shopper will get from the experience.
-
Hair type
Begin with a visual choice: straight, wavy, curly or coily.
-
Concerns
Identify the shopper’s main focus, including dryness, frizz, volume or damage.
-
Match
Make the transition from answers to a routine visible and understandable.
-
Your recipe
Organise the proposed recommendation into cleanse, condition and treat.
-
Save & shop
Let the shopper retain their routine and explore relevant products.
The interactive example above demonstrates this concept. It does not connect to MECCA’s product catalogue.
Zoovu as a platform to investigate.
I shortlisted Zoovu as a guided-selling platform to investigate. Product matching, catalogue integration and implementation feasibility would need validation before the concept could become a live shopping tool.
Turn expertise into more useful discovery.
Connect hair concerns with a relevant routine, reduce choice overload, and help shoppers feel more confident in the recommendation. The longer-term concept connects online discovery with in-store advice.
PROPOSED BENEFITS TO VALIDATE
Conversion
More confident purchase decisions.
Engagement
More relevant product discovery.
Basket value
Complementary routine recommendations.
Independent concept. Research insights, competitor references, wireframe sequence and proposed benefits are drawn from “Portfoilo 2026 reduced”, pages 4–7. These are design hypotheses and proposed benefits, not measured results from a live MECCA product.
02 / REIMAGINEREN REVIVAL · INDEPENDENT BRAND CONCEPT
- The brief
- Refresh a heritage skincare brand for changing discovery habits.
- My role
- Market research, positioning, visual identity and packaging direction.
- What I made
- A brand strategy, customer journey, content pillars and a packaging prototype.
- Proposed next step
- Test the packaging and education-led content with the intended audience.
THE PACKAGING PLAYGROUND
RENCLEAN SKINCAREEvercalmA softer expression.PACKAGING CONCEPT / 2026
↻Keep the trust.Reimagine the relevance.Independent packaging exploration.
Not a retail product.
Not a retail product.
Evercalm / sage / a softer expression
THE QUESTION
Keep the trust.
Independent visual identity and packaging proposal. The
interactive object interprets the portfolio’s renewal motif and
colour architecture.
Keep the trust.
Change the feeling.
A brand can evolve without losing itself.
Explore the full brand strategy ↓REN Revival explores a more contemporary expression of a familiar skincare identity. The foundation stays recognisable; the colour, form and storytelling invite a fresh look.
THE BRAND STRATEGY / FOLIO PAGES 9–14
A revival needs
A revival needs
more than new packaging.
I connected brand heritage, market diagnosis, positioning, customer-journey mapping, social strategy and visual identity. The packaging is one expression of that wider revival strategy.
The research began with its clean-ingredient, sustainability and ethical foundations, then asked why those strengths no longer felt distinctive in a category where clean beauty had become expected.
I examined product and content gaps, changing discovery behaviour, competitive agility and brand momentum. The question was bigger than a new pack: how could a heritage clean-beauty brand reconnect with evidence-conscious, creator-led and digitally native skincare customers?
The revival combines tangible sustainability, a digital-first content role, microbiome-friendly product exploration and a premium-but-accessible position. The customer journey, content pillars, identity and packaging concept each come from that direction.
Let the revival look like a point of view.
The packaging direction uses REN’s recognisable colour architecture as a starting point, then creates a more expressive, tactile and contemporary world around it. The visual is one output of the wider positioning, content and customer-journey strategy.
See the design process ↓Clean ingredients. Sustainability. Ethical consciousness.
I started with REN’s founding values: natural ingredients, skincare science and environmental responsibility. Transparency, performance, lower-impact packaging and care beyond skincare became the foundations for the revival.
The audience is skincare-savvy and values-driven: ingredient-conscious consumers who read labels and care about both performance and impact. Evercalm and Ready Steady Glow are used as recognisable examples of the existing identity.
02 / THE ORIGINAL MARKET DIAGNOSIS
$22BClean beauty market by 2024
14.5%CAGR growth forecast
From pioneer to overlooked.
My diagnosis was that clean-beauty positioning became less distinctive as the category evolved. The project examines the gap between REN’s heritage and the expectations of digitally connected, evidence-conscious skincare consumers.
Product & content
I identified a heavy emphasis on eco-packaging alongside missed opportunities in product innovation, experiential retail and more relevant content.
Consumer relevance
I examined a disconnect between traditional messaging and shoppers discovering skincare through creators, TikTok and ingredient education.
Competitive agility
Science-led, creator-led and direct-to-consumer approaches form the competitive context. Drunk Elephant, Glossier and The Ordinary appear in the positioning research.
Brand momentum
I considered portfolio contraction and corporate restructuring as part of the brand’s loss of momentum, leading to the revival question.
Market reference figures used in the original folio’s opportunity assessment. They are presented as historical research context, not updated market estimates.
03 / THE REVIVAL STRATEGY
01
02
03
04
Rebuild relevance through four connected decisions.
Sustainability leadership
Make the Zero Waste pledge visible through tangible, impactful actions, rather than relying on sustainability language alone.
Digital-first approach
Use TikTok and community content to extend awareness and connect the brand with contemporary discovery behaviour.
Product innovation
Explore microbiome-friendly, minimalist skincare formulations as part of the proposed product direction.
Strategic positioning
Reclaim a clean-beauty pioneer position while balancing a premium experience with accessibility, trial and repeat purchase.
04 / CUSTOMER-JOURNEY MAPPING
Find the friction at every stage.
I mapped touchpoints, actions, emotions, pain points and opportunities from first discovery through advocacy. Select a stage to explore the strategic response.
05 / INSTAGRAM & CONTENT STRATEGY
Hero product
Education
Lifestyle stories
Campaign statements
UGC & testimonials
Move from product promotion to everyday rituals.
The social strategy blends education, inspiration and advocacy to build emotional connection and brand authority. The opportunity is to turn clean, sustainable values into lifestyle-led storytelling.
Showcase new launches and bestsellers.
Explain ingredients, science and benefits.
Connect products to real-world rituals.
Use bold brand messages and seasonal stories.
Build credibility and community trust.
The proposed result is a coherent lifestyle-led presence that supports engagement, brand affinity and repeat purchase. These are intended benefits of the concept.
06 / VISUAL IDENTITY & PACKAGING DEVELOPMENT
Preserve recognition. Explore a more distinctive form.
Colour architecture
Retain the existing product-line colour system so customers can continue to recognise each range. Colour-coded typography differentiates the products while the wider presentation moves toward contemporary luxury.
Typography & logomark
Pair bold sans-serif and modern serif type. Develop a spiral, circular motif inspired by the Earth, expressing renewal, regeneration and sustainability.
Packaging requirements
- Distinctive, tactile forms with shelf and digital presence.
- Recycled and refillable material options within the concept.
- QR touchpoints for ingredients, rituals and the brand story.
- A premium, functional range that remains recognisably REN.
-
Moodboard & shapes
Research form, texture and visual references, including stacked shapes and organic forms.
-
Concept sketches
Explore silhouettes, pumps, caps, stacked forms and the placement of digital touchpoints.
-
Digital refinement
My process used Procreate for structure and form, Midjourney for visual exploration, and ChatGPT for final refinement.
-
Final range concept
Bring colour, form and the renewal motif together across the proposed packaging family.
ORIGINAL PLANNING SCENARIO / PROPOSED, NOT ACHIEVED
30–45%
20–25%
Q1 2026
Proposed revenue growth over 18 months.
Proposed year-on-year growth, based on the concept’s market benchmarks.
The original target relaunch period in the folio.
Independent brand concept, reproduced and expanded from the original research and design work on folio pages 9–14. Market diagnoses are the project’s original analysis. Market reference figures, planning dates and forecasts retain their original context; they are not presented as current company performance or achieved results.
03 / CONNECTOMNIDERM · STRATEGY CASE STUDY
- The brief
- Help clinics discover and engage with a professional skincare distributor.
- My role
- Product Manager. I led the visibility audit and developed the growth proposal.
- What I made
- A competitor audit, a partner qualification model and a phased roadmap.
- Proposed next step
- Strengthen the digital foundations and test education-led outreach with clinics.
THE QUESTION
Expertise is powerful.
Read the audit, systems proposal & execution plan ↓
Expertise is powerful.
When people find it.
A visibility audit and growth proposal connecting professional skincare expertise with a clearer digital story and a more useful partner pathway.
PLAY WITH THE THINKING
Where does
Where does
this lead go?
Adjust the profile to explore the proposed qualification framework. A good system gives every enquiry a useful next step.
Illustrative scenarios. Scores and routes demonstrate the proposal, with no live customer data or business outcomes.Business type, size, location and professional presence
Education, downloads, page visits and enquiries
55/ 100
MARKETING QUALIFIED
Keep the conversation growing.
Relevant case studies, webinars and targeted nurture.
A PROPOSED 12-MONTH DIRECTION
Build. Grow. Connect.
THE AUDIT & EXECUTION PLAN / FOLIO PAGES 16–24
From brand diagnosis
From brand diagnosis
to a connected growth plan.
I developed the thinking across competitive analysis, brand architecture, digital experience, channel strategy, proposed systems, lead management and a phased commercial roadmap.
I reviewed OmniDerm’s website, portfolio, clinic pathways, retailer presence and public social channels alongside Ultraceuticals, INSKIN Cosmetics and Aspect DR. I was looking for the gap between the depth of the professional offer and how clearly it could be found and understood online.
There was significant specialist knowledge across Dr. Spiller, herbs2peel, Reveel and Aevitas, but no clear enough umbrella story to translate that authority into discovery. Competitors made educational material and next steps more visible. The issue was not a lack of expertise. It was the way it was being surfaced.
The proposal links clearer brand architecture with education-led content, a stronger professional pathway, clinic-partner segmentation, lead scoring, nurture and measurement. HubSpot and Blaze.ai appear as proposed tools because the research identified a connected relationship system, not because software was the strategy.
The invisibility paradox, in full.
This is the original OmniDerm strategy page, retained at a readable scale. Select a numbered issue on the visual to see the diagnosis, why it matters, and the specific response proposed in my case study.
Original strategy visual from the OmniDerm case study. The interactive notes expand the work without replacing the original page. This was an independent strategy proposal, not a report of implemented business results.
01 / THE BUSINESS & COMPETITIVE CONTEXT
A specialist portfolio with an opportunity to be more visible.
My audit examined the visibility of OmniDerm, a Melbourne skincare business founded in 1996, and its portfolio spanning Dr. Spiller, herbs2peel, Reveel and Aevitas. The strategic opportunity is to translate that specialist knowledge into stronger digital visibility, educational reach and professional partner growth.
| Audit area | Audit finding | Strategic implication |
|---|---|---|
| Website & customer experience | Ultraceuticals has a more consumer-retail and treatment-led model. OmniDerm and INSKIN are more partner-focused. | Make OmniDerm’s professional positioning clear while improving the experience for prospective partners. |
| Education & content | OmniDerm has scientific and clinical content; competitors, particularly Ultraceuticals, have more visible, searchable educational hubs and article libraries. | Turn existing authority into discoverable educational resources. |
| Partner acquisition | Become a Partner, the Partner Portal and the stockist locator provide an existing pathway. INSKIN’s partner model is a comparison point. | Make the next step more prominent and conversion-focused. |
Audit methodology and scope
The market-positioning chart is the original qualitative assessment from the 2025–2026 strategy work. The folio’s follow-up competitive review is dated 4 November 2026 and uses publicly observable website and social-profile evidence. It does not include traffic, engagement rates or market-share estimates.
The landscape considers market category, cosmeceutical-to-biomimetic positioning and qualitative digital visibility, with references including Ultraceuticals, INSKIN Cosmetics and Aspect DR.
02 / THE STRATEGIC CHALLENGE
The invisibility paradox.
My central diagnosis was a gap between specialist expertise and consumer brand recognition. Four connected issues shape the response.
Education gap
An opportunity to make specialist skincare education more visible and accessible.
Brand architecture
The portfolio needs a clearer umbrella strategy connecting the individual brands.
Digital presence
The online expression should better reflect the depth of scientific authority.
Clinic-partner potential
Professional partnerships can play a larger role in building the wider brand.
03 / STRENGTHEN THE FOUNDATION
Fix the foundation before scaling the outreach.
Website upgrades
- Clarify professional clinic positioning.
- Create a clean, user-friendly storefront.
- Introduce an educational call to action: “Unlock Pro Skincare Insights”.
Social-media refresh
- Use Instagram and LinkedIn for education and results.
- Introduce TikTok as a proposed discovery channel.
- Develop a consistent, expertise-led content presence.
Research figures used in the original foundation slide
81%Trust as a brand consideration
50msFirst-impression reference
35%Lead-generation reference
20–40%Conversion-improvement reference
77%Following brands on social media
These are the contextual research figures used in the original folio to support the recommendations. They are not OmniDerm results or promises of performance; the slide does not include full underlying source citations.
04 / PROPOSED GROWTH INFRASTRUCTURE
HubSpot
Blaze.ai
Connect content, qualification and follow-up.
I proposed pairing HubSpot and Blaze.ai to support a connected marketing and sales process, from initial discovery through nurture and professional partner conversations.
CRM & lead management
- Capture and manage enquiries.
- Segment contacts and score leads.
- Support automated nurture journeys.
Original estimate ~$15–18K / year
The folio cites a HubSpot reference of +129% leads in year one across 1,400 customers as supporting context, not an OmniDerm outcome.
Content support
- Support content for LinkedIn, Instagram and TikTok.
- Maintain a consistent, on-brand output.
- Connect content generation with the wider marketing funnel.
Original estimate ~$2–3K / year
A proposed content tool within the strategy, rather than a claim of a deployed integration.
Original planning budget: <$20K. The slide also cites a 5:1 ROI reference attributed to Nucleus Research. These figures are reproduced from the original proposal, not current vendor quotes or an achieved return.
05 / PARTNER ACQUISITION & QUALIFICATION
30 priority points
20 priority points
10 priority points
Glow Skin Clinic / 90 points
Bloom Beauty Salon / 55 points
DIY enthusiast / not qualified
Prioritise the right professional relationships.
The partnership standards require a licensed, compliant professional business with an ABN and website, plus alignment with a science-backed approach.
Leading clinics
Established, high-performing clinics with strong professional demand.
Emerging salons
Growing salons seeking credible, science-led skincare solutions.
Digital educators
Skincare professionals and educators with an active digital presence.
The three-step qualification system
-
Pre-qualify
Check licensing, compliance, a genuine professional business and values alignment. Enquiries outside the criteria do not enter the partner sales route.
-
Score fit + behaviour
Business fit contributes up to 50 points: type, size, location and online presence. Behaviour contributes up to 50: webinars, downloads, page visits and enquiries.
-
Route by readiness
Cold: 0–20. Prospect: 21–40. Marketing-qualified: 41–60. Sales-qualified: 61+. Only sales-qualified professional leads move to the BDM; other eligible leads remain in appropriate nurture.
This illustrative scenario combines strong fit with webinar and product-download engagement, making it ready for BDM outreach.
A licensed, values-aligned business with moderate online presence and engagement remains in marketing nurture.
A consumer enquiry falls outside the licensed professional-business gate.
Priority points, example businesses and the scoring model are the proposal’s illustrative framework. They are not live lead records. The simulator above demonstrates this logic.
06 / CHANNEL & CONTENT STRATEGY
Use education as the route into the relationship.
The TikTok proposal is tied to a wider professional audience strategy. My rationale included discovery potential, micro-influencer reach, younger audiences, a more human brand presence, and an opportunity in professional skincare education.
Content pillars
- Skin science and barrier-health education.
- Behind-the-scenes content.
- Treatment journeys.
- Professional partner stories.
Audience & conversion path
Collaborate with skin professionals and micro-influencers. Direct interest to educational resources, webinars and the Become a Partner pathway, with segmentation and tracking through the proposed CRM.
LinkedIn, Instagram and TikTok support different points in discovery and professional relationship-building. The proposed funnel links content generation, segmentation, measurement and optimisation.
07 / ROADMAP, MEASUREMENT & COMMERCIAL INTENT
01BuildMonths 1–3
02QualifyMonths 4–6
03ConvertMonths 7–12
MONTHS 1–3
MONTHS 4–650+
MONTHS 7–12$100–200K
Measure a system, not just a content calendar.
Build
Launch the proposed channel outreach, establish education and content foundations, and introduce the qualification model.
Qualified-lead target
Run webinars and partner education, and expand clinic and influencer collaboration.
Proposed revenue target
Convert qualified leads into partnerships, measure return, and optimise the approach.
The targets are planning figures from the folio’s proposed 12-month roadmap, not achieved revenue or lead results. The original slide also displays a 35% foundation figure without a clearly defined measure; it is not treated here as a verified outcome.
Adapted from the OmniDerm audit and strategy on folio pages 16–24. Competitive-review methodology, original research references, proposed tools, budget assumptions, qualification criteria and commercial targets are retained so the strategic reasoning can be read alongside the interactive demonstration.
DR. SPILLER / PRINT & BRAND COMMUNICATIONS
Dr. Spiller
Dr. Spiller
Trade launch campaign.
I led the launch activation for the Celltresor Exosomatic Deep Calming Serum, preparing a science-led SPA+CLINIC Magazine spread to introduce the new product to salon professionals and gain client attention through trade media.
04 / CREATECREATOR WORK · VIDEO & PHOTO
THE HUMAN CONNECTION
Beauty & lifestyle
Beauty & lifestyle
campaign content.
Beauty, fragrance and fashion.
Video, photography and a human
point of view.
A few stories from my creator work.
10+Campaigns
6Video examples
15+Photo examples
16Brand collaborations
Portfolio overview from the creator-work section on page 28. The five campaigns below are selected examples.
AMARÎ COSMETICS / SELECTED CAMPAIGN VIDEO
Amarî Cosmetics.
Amarî Cosmetics.
On camera.
Selected on-camera campaign work created for Amarî Cosmetics.
Watch the campaign video ↗
AMARÎ COSMETICS · 00:48
Creator collaborations and modelling are distinct parts of my practice. Explore each card for its format and context.
CREATOR PERFORMANCE / 2023 ARCHIVE CASE STUDY
The audience-building
The audience-building
behind the imagery.
In 2023, I built a TikTok audience through fashion, beauty and lifestyle content. This historical media-kit snapshot shows the audience development behind my creator practice.
Historical 2023 media-kit snapshot from folio page 30, originally published under the creator name Hana Stone. These are archival figures, not current audience or performance claims.
Creative thinking.
With a strategic thread.
I’m a Melbourne-based marketer with a background in beauty product management, public relations and content creation.
I like the work that happens between the research and the finished thing. What does a customer need to know? Where are they getting stuck? What would make this product easier to discover, understand or trust?
View my résumé ↗
THE PRACTICE BEHIND THE PROJECTS / FOLIO PAGES 2, 27 & 29
Research. Strategy.
Research. Strategy.
Creative execution.
My work spans visual storytelling, branding, digital marketing, content creation, art direction and social-media strategy. These projects show how the thinking connects to the execution.
Research & analysis
Competitive-landscape reviews, brand visibility audits, audience understanding, market positioning and customer-journey mapping.
See the OmniDerm audit ↗Brand & channel strategy
Brand positioning, content frameworks, channel rationale, partner segmentation, lead qualification, nurture planning and phased roadmaps.
See the REN revival strategy ↗Visual & digital concepts
UX/UI concepts, interactive flows, wireframes, visual art direction, identity exploration, packaging concepts and editorial layouts.
See the MECCA flow decisions ↗Content & creator work
UGC, video, photography, social-media content and brand collaborations.
Explore creator collaborations ↗
TOOLS I USE TO TAKE WORK FROM IDEA TO DELIVERY
My creative toolkit.
A focused view of the platforms I use across design, content, research, web and campaign delivery.
01
Create & edit
Visual concepts, campaign assets and video.
-
Photoshop
-
Illustrator
-
Premiere Pro
-
Figma
-
Canva
02
Build & publish
Web experiences and commerce.
-
Squarespace
-
Shopify
03
Research & AI
Idea development, analysis and synthesis.
-
ChatGPT
-
Claude
-
Perplexity
04
Campaigns & analytics
Publishing, paid media and performance.
-
TikTok
-
Instagram
-
LinkedIn
-
YouTube
-
Facebook
-
Pinterest
-
Analytics
-
Google Ads
-
Workspace
-
Hootsuite
Platforms proposed inside the case studies, including HubSpot, Blaze.ai and Zoovu, are labelled separately from tools I have used.
BRANDS FEATURED IN THE COLLABORATION ARCHIVE
VERVE INTIMATES
VERVE INTIMATES
Logo marks are reproduced from the collaboration archive in the original portfolio. The archive spans different formats and roles. A brand appearing here does not mean the independent MECCA or REN concepts were commissioned client work.
Bring an idea.
Let’s see where it goes.
Get in touch about marketing, product, brand strategy or creative projects.
HANA MACDONALD MARKETING & CREATIVE STRATEGY
Portfolio archive / selected modelling photographs
MODELLING / SELECTED PHOTOGRAPHS
Another side
Another side
of the story.
Campaign and studio work.
Click a photograph to explore.