Beauty product management, brand strategy and campaign content.
Coordinated four skincare portfolios across brand, sales, design and operations. Conducted a digital visibility and competitor audit, developed salon-facing education materials and prepared a two-page Dr. Spiller trade magazine spread.
Created video, photography and social content across beauty, fragrance and lifestyle campaigns. Selected work includes Amarî, Àerre and Conserv Beauty.
Built first-hand insight into beauty customers and product discovery. Supported Beauty Loop campaigns and brand launches in store.
Researched media and influencer contacts, drafted campaign materials and compiled coverage and industry updates.
Monash University · Bachelor of Media & Communications, Public Relations · 2022
RMIT · AI in Marketing short course · 2025
Competitor research, product positioning, campaign planning, customer journeys, stakeholder coordination, art direction, social content and visual storytelling.